To continuously produce new, competitive, and relevant products and services, including developing new businesses, innovation is a crucial process for a company. SERA's business success is inseparable from the various innovations developed by employees at various levels. Innovation has become the culture and lifeblood of every part of our organization. In conducting our business, we consistently prioritize new approaches. Improvements in processes and systems are also implemented to maintain competitive products and services, and to develop new business opportunities to achieve customer satisfaction. SERA management views innovation as a valuable asset and consistently recognizes employees who are able to generate innovation through various internal innovation and creativity competitions. In this way, every individual is motivated to innovate and continuously improve for the progress and prosperity of all.